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Case

PepsiCo India: Performance with Purpose

Main Category : Sustainability

Sub Category : Sustainability,Strategy,Organisational Change,CSR
BSchool

Case Description
In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, 'Performance with Purpose,' into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy products, natural resource management, and employee empowerment. PepsiCo India and other regional PepsiCo business units have significant discretion over how to implement Performance with Purpose in their local markets. PepsiCo India has made progress under the mission but continues to be challenged by the inherent tension between short-term financial performance and long-term investments in socially responsible initiatives.

Learning Outcomes
1. Understand Pepsi's 'Performance with Purpose' strategy that would remake its operating model to pursue both a commercial and a social logic at once
2. Manage the tensions between short-term financial performance and long-term investments in sustainability.


Duration : Up to 120 Mins

Min Participants : 10
Max Participants : 24

Keywords : HBS,Sustainability,Pepsi,Performance with Purpose

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