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Case

BT Plc: The Broadband Revolution

Main Category : Organizational Behaviour

Sub Category : Organizational Change, Organizational Structure,Organizational Performance
BSchool

Case Description
In early 2003, CEO Ben Verwaayen and Chief Broadband Officer Alison Ritchie of BT Plc are trying to transform the former British Telecom from a stodgy telephone company into a 21st century broadband company. Their efforts to focus the firm on broadband issues within the UK are being thwarted by a reluctant management team. Discusses the problems Verwaayen and Ritchie face in forging a social revolution within BT and illustrates the challenges of cross line of business innovation.

Learning Outcomes
1. Understand the challenges of change in large organisations which comprises of various business units with their own agenda
2. Understand how BT approached the challenge of changing mindsets within a large and stodgy organisation.


Duration : Up to 120 Mins

Min Participants : 10
Max Participants : 24

Keywords : Harvard, HBS, BT, Change Management, Organization, Organisation

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