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The Birth of the Swatch Main Category : Marketing Sub Category : Brand Management, Product Development, Market Positioning B-School : Harvard Business School
Learning Outcomes 1. Overview of business strategy frameworks 2. Introduction to the 4Ps of Marketing 3. Understand how Swatch applied concepts of strategy and marketing to position and distinguish itself from the competition
Driving Digital Transformation at the DBS Bank Main Category : Digital Transformation Sub Category : Culture, Strategy, Business Innovation B-School : IESE, University of Navarra
Learning Outcomes 1. Identify key leadership abd organisational challenges that arise in large incumbent organisations in the context of digital transformation 2. Understand a range of tools and approaches that managers can employ to tackle these challenges within a highly regulated environment
BT Plc: The Broadband Revolution Main Category : Organizational Behaviour Sub Category : Organizational Change, Organizational Structure,Organizational Performance B-School : Harvard Business School
Learning Outcomes 1. Understand the challenges of change in large organisations which comprises of various business units with their own agenda 2. Understand how BT approached the challenge of changing mindsets within a large and stodgy organisation.
Nokia: The Inside Story of the Rise and Fall of a Technology Giant Main Category : Organizational Behaviour Sub Category : Culture, HR Management B-School : Insead
Learning Outcomes 1. Understand how emotional dynamics influence hard technological and strategic decisions in organizations as they translate into challenges for innovation 2. Understand how emotional dynamics can undermine innovation and performance
Disney at the Crossroads of Disruptive Trends Main Category : Strategy Sub Category : General Management, Strategy, Technology Disruption B-School : IMD
Learning Outcomes 1. Acquire a holistic view of what is needed to create and support a firm's overall strategy by conducting a thorough analysis of the environment and the competitors 2. Identify key aspects of strategy formulation and strategy execution in a global dynamic and highly competitive industry

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