Great Reads
 | The Everything Store: Jeff Bezos and the Age of Amazonby Brad Stone"In July 2000, author J.K. Rowling published the fourth book in the series, Harry Potter and the Goblet of Fire. Jeff Bezos decided to offer a 40 percent discount on the book and express delivery so customers would get it on Saturday July 8 - the day of the official book release - for the cost of regular delivery. Amazon lost a few dollars on each of the 255,000 orders but Bezos refused to see it as anything other than a move to build customer loyalty. He was proven right when Amazon was mentioned in some seven hundred stories about the new Harry Potter novel in June and July that year." This is just one of the stories that exemplifies Bezos' obsession with the customer experience. Read the book to get an insight into Amazon's visionary founder. |
 | Making It Happen: Fred Goodwin, RBS and the Men Who Blew up the British Economyby Iain MartinRBS collapsed in the financial crisis of October 2008 and had to be bailed out by the British taxpayer. It played a leading role in tipping Britain into its deepest economic downturn in seven decades. You might ask that how did a small Scottish bank grow so quickly to become a global financial giant that could do such immense damage when it collapsed? For that, you must read about Fred Goodwin, the former chief executive known as "Fred the Shred" who terrorised some of his staff and beguiled others. Not a banker by training, he nonetheless was given control of RBS and set about trying to make it one of the biggest brands in the world. You will read about how the bank's mania for expansion led it to take enormous risks its leaders didn't understand. - Adapted from Amazon.com |
 | Bad Banks: Greed, Incompetence and the Next Global Crisisby Alex BrummerReview soon .... |
 | Work Rules !by Laszlo BockReview from Amazon.com ..... "WORK RULES! delivers on its promise. Befitting a volume written deep within the algorithm factory, WORK RULES! is dense with data and counter intuitive conclusions for anyone looking to make the workplace a better place." ?Forbes |