|
Losing The Signalby Jacquie Mcnish"Losing the Signal" traces the birth of Blackberry (BB) and relates the inside story on how it lost the smartphone wars to the likes of Apple.
In my mind, there are three points worth noting
1. RIM, as the company was called before it changed its name to just BB had two CEOs. Although the 2-CEO decision started out with the best of intentions, it was, over time, mired with conflicts and hence unsustainable. Having 2 head honchos is not always a good idea.
2. The Board dragged its feet on addressing the fallout. They also did not seem to have a good appreciation of the business and hence unable to add value.
3. Even after Steve Jobs launched the iPhone, RIM bet their strategy on the notion that carriers would not warm up to the data-guzzling smartphones as that would translate to a costly network upgrade. However, as consumers continued to ditch their BBs in preference for the graphic-rich & App-abundant iPhones, the carriers had to respond and RIM was left without a corresponding smartphone to arrest the decline. |