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The Birth of the Swatch Main Category : Marketing Sub Category : Brand Management, Product Development, Market Positioning B-School : Harvard Business School
Learning Outcomes 1. Overview of business strategy frameworks 2. Introduction to the 4Ps of Marketing 3. Understand how Swatch applied concepts of strategy and marketing to position and distinguish itself from the competition
Sustainable Tea at Unilever Main Category : Sustainability Sub Category : Strategy Execution,Supply Chain,Marketing B-School : Harvard Business School
Learning Outcomes 1. Understanding the challenges of balancing business outcomes and corporate social responsibility 2. Understand the marketing strategies employed in promoting sustainable sourced tea - should prices be raised, should it be branded differently 3. Understand the marketing strategy adopted for India, a price-sensitive but huge tea-drinking market

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