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Case

Sustainable Tea at Unilever

Main Category : Sustainability

Sub Category : Strategy Execution,Supply Chain,Marketing
B-School : Harvard Business School

Learning Outcomes
1. Understanding the challenges of balancing business outcomes and corporate social responsibility
2. Understand the marketing strategies employed in promoting sustainable sourced tea - should prices be raised, should it be branded differently
3. Understand the marketing strategy adopted for India, a price-sensitive but huge tea-drinking market

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Case

Turnaround at Norsk Gjenvinning

Main Category : Sustainability

Sub Category : Strategy, Sustainability
B-School : Harvard Business School

Learning Outcomes
1. What could NG learn from companies in other industries that have relied on customer support to shift to responsible business practices?
2. To what degree should NG drive change on its own in order to achieve customer differentiation vs. collaborate with competitors to bring the whole industry on board?
3. What other mechanisms existed to level the playing field if NG did not succeed in convincing the customers?

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Case

Patagonia's Sustainability Strategy: Don't Buy Our Products

Main Category : Sustainability

Sub Category : Sustainability, Consumerism, Transparency
B-School : IMD

Learning Outcomes
1. Distinguish sustainability innovation from traditional innovation
2. Build a framework for the different levels of sustainability innovation
3. Emphasize that sustainability is an ever-evolving journey
4. Prioritize sustainability objectives over profitability
5. Explore whether a company can include a challenge to consumerism in its sustainability strategy and remain profitable.

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Case

PepsiCo India: Performance with Purpose

Main Category : Sustainability

Sub Category : Sustainability,Strategy,Organisational Change,CSR
B-School : HBS

Learning Outcomes
1. Understand Pepsi's 'Performance with Purpose' strategy that would remake its operating model to pursue both a commercial and a social logic at once
2. Manage the tensions between short-term financial performance and long-term investments in sustainability.

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