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McDonald's Norway Ad Campaign to Promote a Cleaner Environment

Main Category : Sustainability

Sub Category : Sustainability,Strategy,CSR

B-School : Amity Research Centre

Learning Outcomes
1. To understand the role of fast-food industry towards waste and cleaner environment
2. To understand the significance of sustainable packaging and cleaner environment
3. To understand the analysis of McDonald's Iconic Trash Campaign
4. Assessment of McDonald's effort towards sustainable packaging
5. To understand and analyse the challenges underlying for McDonald's to fulfil its sustainability goals